Latin America's Fashion Gaming Scene: A Q4 2020 Snapshot

The last quarter of 2020 witnessed fluctuating fortunes for some of the most popular fashion games on Android across Latin America. Data from Sensor Tower offers a glimpse into the performance of these style-centric applications. Here's how the top 5 fared in terms of downloads, revenue, and weekly active users.

Covet Fashion: Dress Up Game by Crowdstar Inc saw a steady revenue stream, earning up to $34K in a single week. Downloads peaked early in the quarter at over 41K and dipped to around 6K, while active users hovered around 117K towards the year's end, after starting the quarter at 146K.

Project Makeover from Magic Tavern, Inc., being a newer release, had no revenue in early November but quickly rose to over $41K by the end of December. Downloads saw a significant surge, reaching up to 768K in the third week of November, with active users climbing to an impressive 963K by the close of the quarter.

Super Stylist Fashion Makeover by CrazyLabs LTD maintained a consistent revenue, peaking at over $5K. Downloads were strongest at the beginning and end of the quarter, with a high of 185K, and weekly active users remained robust, tallying over 1.2M in the last week of December.

Diamond Diaries Saga from King had modest revenue figures, with the highest weekly earnings reaching just over $1.7K. Downloads and active users saw a decline throughout the quarter, with downloads virtually hitting zero and active users falling to just over 10K.

Finally, Lady Popular: Dress up game by XS Software AD showed a slight increase in revenue over the quarter, with the last week reaching $626. No new downloads were recorded after the first week of October, and active users saw a small decrease from 35K to around 22K.

For more detailed insights and data, Sensor Tower's comprehensive analytics platform is the go-to resource for app performance metrics.